Boise State sells naming rights to Bronco Stadium

I hope Albertsons is going to match it with blue floors in all if their stores…

CollegeFootballTalk

In an effort to keep up with the college Joneses — or at least within earshot — football programs such as Boise State need to maximum any and all potential revenue streams.

That need, of course, leads to today’s development.

Following up on speculation that’s been growing the past couple of days, Boise State announced Wednesday that it has sold the naming right to Broncos Stadium to Albertsons LLC.  The home of the blue turf will henceforth be called Albertsons Stadium in honor of the food and drug retailer that was founded in Boise in 1939 and has since gone national.

While the deal is for $12.5 million over the next 15 years, Boise State will receive just 75 percent of that sum; the other 25 percent is earmarked for Learfield Sports, BSU’s marketing company that helped secure the deal. Still the athletic department will net in the neighborhood of…

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